Smart Persuasive Writing Strategies & Tips

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Posted on:
March 14, 2024
Updated on:
June 11, 2024
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Persuasive writing is when someone tries to convince others to agree with their opinion. In a persuasive essay, the writer uses regular writing skills, stories, logic, emotions, and interesting language to persuade the reader. Additionally, persuasive writing is different from other types because it’s not just about giving information. You also need to convince the reader that your opinion is right. This blog will teach you the basics of persuasive writing and give you some examples to help you begin. If you’re looking for professional help to master this skill, you can buy a persuasive essay to see a high-quality example.

What is persuasive writing?

Wondering what is a persuasive writing? Or how can you define persuasive writing? Here is a simple definition of persuasive writing:

Persuasive writing is when you write to convince people to think or act in a certain way. It’s everywhere, from ads trying to sell products to opinion pieces in newspapers.

In a world where we’re bombarded with messages, persuasive writing helps businesses stand out and get us to buy their stuff. Even when we read newspapers, we’re exposed to persuasive writing in opinion articles that try to sway our views on different topics.

Almost every writer uses persuasive writing at some point, whether they’re pitching ideas for articles or trying to get a job. So, it’s a really useful skill to have in your toolkit!

After understanding persuasive writing definitions, let’s explore why it is important to learn.

Importance of Persuasive Writing

The aim of persuasive writing is to convince readers to agree with a viewpoint, change their minds, or take action. This action could be anything from changing a belief to doing something specific. The idea is that the reader won’t automatically agree with you, so you need to make a strong case to persuade them.

While argumentative writing is a type of persuasive writing, persuasive writing focuses more on convincing the reader to agree with the writer’s viewpoint, whereas argumentative writing focuses on making a logical argument.

To write persuasively, it’s important to understand your audience well. Different groups of people may respond to different kinds of appeals. Sometimes, a single persuasive essay will address the concerns or opinions of multiple groups. Other times, the writing may be tailored specifically for one person or a small group.

Ultimately, the goal of persuasive writing is up to the author. You can decide exactly what you want to achieve and tailor your writing accordingly.

What are the persuasive writing elements

Persuading people through writing is tough. Unlike in face-to-face conversations, where we can adjust our language based on the other person’s reactions, persuasive writing needs to anticipate how readers might respond.

That’s why persuasive writing is a lot like creative writing. Just like crafting a poem or a story that resonates with readers, writing persuasively requires using literary tools to create a compelling piece that gets people to think or act in a certain way.

There are three main persuasive elements in writing: ethos, logos, and pathos. Let’s discuss persuasive writing styles one by one in detail:


The logos of any argument includes its reasoning, language, and logic. It’s really important to support your points with evidence and make sure your arguments make sense. To make a strong argument, it’s helpful to organize your ideas from general to specific, starting with the big picture and then getting into the details. This process is called outlining your lecture.

For example, when someone says, “Using renewable energy will create more jobs and combat climate change,” they’re using logic. This argument makes sense because it shows how one thing leads to another: using renewable energy creates jobs and helps the environment. This logical connection makes it hard to argue against.

Since people usually think logically, using this kind of reasoning is really important in persuasive writing.


Your credibility, ethics, and character are what make up the second part of persuasion, called ethos. If you show that you’re trustworthy and reliable to your audience, they’re more likely to believe your arguments and follow your suggestions during and after your speech.

Ethos, which comes from the Greek word for “character,” is all about the author’s reputation and authority. It’s an important aspect of persuasive writing because it shows how much the writer knows about the topic.

When you’re reading something that’s trying to persuade you, it’s important to feel like the writer knows what they’re talking about. 

For example, if you’re reading a film review, it’s more convincing if it’s written by someone who knows a lot about movies. Their knowledge gives them credibility. But if a math teacher wrote the review, it wouldn’t be as believable because they might not know much about films.


The most important part of your presentation is pathos, which is all about emotions. If you want to change people’s minds and get them to do what you want, you have to make them feel something.

Pathos is different from logos. While logos appeals to logic, pathos appeals to your feelings.

In persuasive writing, pathos shows up in the words chosen. You’ll see it in charity ads or opinion pieces. The goal is to make you feel something so you agree with the writer. 

For example, charities often use cute animals or vulnerable people in their ads to make you feel sympathetic. They use emotional words instead of logical arguments.

If you can use any three of these things well, you can make your writing really convincing.

Persuasive Writing Techniques and Tips

To become a more influential writer you have to learn how to use persuasive techniques in writing. Here are some persuasive writing tips that may be helpful to you.

Persuasive Writing Techniques and Tips

Persuasive Writing Techniques and Tips

Pick an interesting topic.

Choose good persuasive essay topics that truly excites you. It’s when you have strong convictions that you’ll exert maximum effort in persuading. Pick a subject that interests you if given the chance to select. Although research is inevitable, it will be easier to defend your subject if you have a strong view about it beforehand. For example, if you love animals, you might choose a topic about protecting endangered species.

Talk directly to the reader.

Making an emotional connection with the reader is key to compelling writing. One strategy for doing this is to address them by name and use nouns like “you.” This makes the writing feel more personal and can encourage the reader to consider your arguments more seriously, even if it’s just you doing the talking. 

Understand your targeted audience.

Before you can convince people to agree with you, you need to know who they are. For example, if you’re writing a letter about getting rid of standardized tests in schools, you’d want to think about parents as your audience. Keep your audience in mind when you’re writing.

Grab the reader’s attention.

To persuade someone, start with a clear statement about your position. Give them an idea of what your essay is about and where you stand. Use facts, study results, or other evidence that supports your thesis to get them interested.

For example:

Did you know that every year, more than 8 million tons of plastic find their way into our oceans? It’s shocking, right? That’s why I believe we urgently need tougher rules about using plastic. In this essay, I’ll explain why we should have stricter laws to stop plastic pollution and save our marine life.

 Use Repetition

Repetition in persuasive writing means saying the same thing over and over again. This consistency helps to establish authority and makes the message stick in the reader’s mind. Even if the argument isn’t immediately convincing, repeating it makes it more believable over time. 

Many readers don’t read very closely, so repeating your argument increases the chances of it being understood eventually.

But repetition isn’t just about saying the same words over and over. It’s about presenting the same idea in different ways throughout your writing. This structural repetition helps to reinforce your argument.

Some writing techniques, like using parallelism, also use repetition to create a rhythm and make the writing more memorable.

Learning persuasive writing is important for creative writers because it helps them convey their ideas effectively. You can learn this skill in writing programs or use it in various professional roles, like copywriting.

The art of persuasion. 

Another persuasive strategies in writing is the art of persuasion. An effective writing tool, a persuasion map, is similar to an argument outline in that it helps authors organize their thoughts. There are a variety of forms to pick from, but most of them need you to lay out your key arguments and then provide examples and evidence to support them. 

When writing, persons who have problems remaining organized or who easily lose sight of their ideas could benefit greatly from using a persuasive map. Use it before you start writing your outline to make sure you’ve thought of everything you want to include and in what sequence.

Use transition words.

Another persuasive strategy in writing is using transition words, also called connective words, which play an important role in persuasive writing. They link the main goal of the piece with the supporting facts and arguments.

In any kind of writing, it’s helpful to have these connections because they make the text easier to follow. Transition words make the writing smoother and help readers understand the ideas behind the words.

In persuasive writing, where the main aim is to convince the reader, having a well-organized structure is crucial. Transition words help maintain this structure and keep the text cohesive.

Consider different perspectives.

To convince someone, you must understand where they’re coming from. Even if your audience strongly disagrees with you, knowing the other side helps. When you can address their concerns and show why your view is better, they’ll be more likely to agree with you.

Choose your words wisely.

In persuasive writing, the words you use are crucial. You need to select words and phrases to convince the reader that you’re right. Use strong language and avoid being wishy-washy. Emotional words can also be effective, making the reader feel connected to the topic. If you want your reader to remember what you’re saying, try using wordplay like puns or jokes. 

Add an expert’s opinion.

Find someone who knows a lot about the topic you’re talking about and agrees with your ideas. Ask them for their thoughts. Then, use what they say in your writing to make your point stronger. You can quote them directly or say what they said in your own words. This adds credibility to your argument because it shows that someone important agrees with you.

For example:

“In some areas, different methods are needed. Dr. Hansen, who is an expert in food distribution, says, ‘It’s important to help places with less access to get fresh food so they get the help they need.'”

Use questions to engage your reader.

Questions can be a useful tool in persuasive writing. They can help transition between ideas and paragraphs, as well as encourage readers to think deeply about your topic. Moreover, when you ask any question, your reader will naturally try to answer it in their mind.

In persuasive writing, questions can also prompt readers to consider your argument more critically. Additionally, by posing thought-provoking questions, you can guide your readers toward the conclusion you want them to reach. If your argument is well-structured and supported by evidence, the reader should arrive at the same conclusion as you by considering the right questions.

Do’s for Persuasive Writing

To write more persuasive and impactful essays, follow these tips:

  • Support your points with evidence and personal opinions. Use recent data and expert views to back up your arguments.
  • Start with a hook, like a compelling story or statistic, to grab readers’ attention.
  • Consider your audience when writing. Tailor your arguments to fit their needs and interests.
  • Use examples and illustrations to make your points more relatable.
  • Anticipate counterarguments and address them in your essay.
  • Organize your writing logically, starting with weaker arguments and building up to stronger ones.
  • End with a strong emotional appeal to leave a lasting impression on your readers.

 Don’ts of Persuasive Writing

The following guidelines will help you to make your writing clearer, more persuasive, and more engaging for your audience.

Don’ts of Persuasive Writing

Don’ts of Persuasive Writing

Avoid being negative

  • Begin with a clear thesis statement in the first paragraph to avoid turning off readers.
  • Avoid using negative words or making threats; they don’t help change minds.
  • Don’t force people to choose between extreme options; it overlooks the middle ground.

Avoid Distractions

  • Don’t introduce irrelevant topics to divert attention from the main issue.
  • This is called a “red herring,” like throwing a dead fish to distract hunting dogs.
  • For example, criticizing the superintendent’s rule on student grades doesn’t address the main argument.

Think for Yourself

  • Don’t just follow the crowd to seem right.
  • Just because others agree doesn’t mean it’s correct.
  • For instance, deciding not to go to the beach just because everyone else is.

Be Inclusive

  • Avoid using “I” and instead use “we” to connect with your readers.
  • This makes them feel like part of your argument and helps keep their interest.

Be Clear

  • Avoid vague language that can lead to confusion.
  • Different people have different opinions on what’s right or wrong, so be specific.

Bottom Line

The persuasive writing meaning is to use words to convince others. Think about why you’re writing and what you want to achieve. For example, if you have a website, you probably want more visitors or sales. The same goes for emails; you want them to make a difference. You don’t need to be a grammar expert to be good at persuasive writing. Anyone can learn it, no matter what language they speak. Just like any skill, you improve with practice. Keep practicing and you’ll get better!

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Elowen Rose
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