Persuasive Speech: Definition, Types and Helpful Writing Tips

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Posted on:
April 2, 2024
Updated on:
April 15, 2024
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The ability to write and deliver a persuasive speech in a good way is not only a skill that will benefit you at the university level. This skill will help in your career as well as in your professional life. Moreover, this ability to persuade others can set you apart in various areas of life. It is a valuable asset if you know how to write a persuasive speech. A persuasive speech can help you achieve your goals, whether you’re presenting a proposal, advocating for a cause, or trying to convert new consumers. This blog will cover important tips and ideas for writing a persuasive speech that gets people to agree with you.

What is a Persuasive Speech?

Before you start writing a persuasive speech, you must understand what is persuasive speech. A simple persuasive speech definition is an argument that gets people to agree with your point of view on a subject. You give your reasons, back up your opinion, and convince people to act. What is the end goal? Because of what you said, to change their minds or get them to do something.

Persuasive Speech Meaning

A persuasive speech is a message that convinces the audience with the speaker’s point of view. The speaker uses different words and actions to keep the audience engaged and agreeing with him. 

Persuasive Speech Types

There are three categories that all of the persuasive speech ideas can be put into:

Persuasive Speech Types

Persuasive Speech Types

Fact-Based Persuasive Speech

Their goal in a factual persuasive speech is to get people to agree with them about whether something is true or false. Sometimes, all that’s needed is to gather proof and present it in the form of arguments and counterarguments. This method works for all persuasive topics where the choice is between true and false.

You can also give a speech based on facts about something that isn’t so obvious. 

As an example, you could say that assimilation is the best way for cultures to merge, yet there isn’t a single piece of proof that proves that for sure.


To put it simply, if you have good public speaking and speaking skills, you can choose any subject and turn it into a true persuasive speech.

Value Persuasive Speech

That is, you are trying to persuade people that something is good or bad. People should understand what they believe about a subject and then adopt those beliefs as their own. The goal of a value persuasive speech is to persuade people that it is morally wrong to buy single-use plastics.

Policy Persuasive Speech

In a policy persuasive speech, you first talk about a problem and then try to get people to agree with the answers you suggest. You can give these kinds of speeches to either change people’s minds or get them to do something.

Some Nudge Theory ideas can be added to policy-persuasive speeches to reinforce the point you are trying to make stronger.

Persuasive Speech Outline Template

Here is a persuasive speech template:

Introduction

  • Hook
  • Thesis statement
  • Qualification or personal experience

Body

  • Reason #1 (Provide one reason for people to follow the advice in your thesis.)
    • Example 1
    • Example 2
    • Example 3
TRANSITION SENTENCE: (Make a smooth link between Reason 1 and Reason 2).
  • Reason #2 (Please give listeners another reason to act or believe as you want to do so.)
    • Example 1
    • Example 2
    • Example 3
TRANSITION SENTENCE: (Make a smooth connection between Reason 2 and Reason 3).
  • Reason #3
    • Example 1
    • Example 2
    • Example 3
TRANSITION SENTENCE: (Make a smooth connection between Reason 3 and the speech conclusion).

Counter Arguments

Conclusion

  • Summary (In short, tell people again why they should agree with you.)
  • Audience Challenge or Memorable Ending: (End with a strong final thought or a suggestion for what to do.)
  • Thank the audience for listening to you.

How to Write a Persuasive Speech?

Wondering how to make a persuasive speech? Before we get into the writing, let’s quickly go over what makes up a persuasive speech:

  • Opening: Get people’s attention right away and tell what you want to do.
  • Key points of argument: state your main points and give the facts.
  • Counterarguments: Talk about the most common problems.
  • Closure: In the end, go over your main point again and suggest what people should do next.

This isn’t a “set in stone” structure, but it can help you make your persuasive speech outline.

Feel free to use the extra tips and persuasive speech examples that are given below.

How to Start a Persuasive Speech?

There needs to be a strong first slide for every good speech and show. You can’t convince someone to listen to you if they don’t want to in the first place. Of course, you can’t, which is why you should spend a lot of time working on and improving the beginning of your speech.

You can try the following techniques:

  • Start with an interesting personal story or tale.
  • Sharing an interesting fact
  • Later, you need to persuade people to pay attention to you. To do this, you can talk about what you have in common.

To give you an example

Everyone here is a concerned mom. I’m also a mom of three, and I really care that girls aren’t interested in STEM fields. You could also share your references here. That’s why I’m here to talk to you as a trained teacher with 30 years of experience.


After your introduction, give a short summary of your goal. Be honest here. State your goal and what you want people to think or do in one or two lines.

I think that having more women in STEM fields can fix the tech skills gap and add $12 trillion to the world’s GDP. Let’s not push girls to learn how to dance; instead, let’s push them to learn how to code.


Finally, start the main part of your speech with a sentence that lets people know what’s going to happen. For instance, I’m going to show you proof today that some parenting styles are keeping girls from being interested in STEM topics.

Did you like this primer? Great! If you want to make your ideas stronger for persuasive speeches, here are some more ideas.

Persuasion Techniques

Once the introduction is over, it’s time to make your case and answer any points that might go against it. The five techniques below are very good at getting people to agree with you:

Persuasion Techniques

Persuasion Techniques

  • Repetition
  • Social validation
  • Using comparisons
  • Move and solve
  • Telling stories

When writing a persuasive speech about a controversial topic, you will need to be especially good at handling different arguments and using a variety of persuasion techniques. Let’s look at each one more closely now.

Repetition

There’s logic behind ads that say the same thing again and again. Studies show that hearing something more than once makes people more likely to believe it. Repeating things also helps people remember important things that you want them to remember.

When you give a persuasive speech, you should always go over your main points again at the start and by the end.

Social validation

No matter what people say or do, they are affected by what other people do and believe. Use this while you’re speaking. 

As an example, you could share testimonials from people who agree with your point of view or use data from customers who share the same worries as you.


Note:
When you gather social proof for your speech, make sure it comes from a group of people that your audience can relate to.

Using comparisons

When you use comparisons, you show how the idea or part that you agree with differs from the one that you disagree with. Then you’ll have to show why your choice is the best. 

For instance, you may compare the features of two software to convince your team that option A is necessary, not B.


It gives your message more weight when you use comparisons because it seems like you are giving the other side a fair chance, even if you are just using them to criticise it.

Move and solve

You first make your audience disagree and be unhappy with a problem (agitate) when you use the “agitate and solve” method. After that, you share your idea as a way to solve the problem. The goal is to make people feel something and connect with what you’re saying. So, when you share your solution, it makes sense to them even more. It also makes them feel more strongly about the whole situation.

An example of this method:

Many of us have been tricked by a dishonest mechanic before. No one deserves to be treated unfairly. That’s why it’s important for everyone to support this change to help protect consumers.

Telling stories

A logical triangle is something that a lot of people use to make their points stronger. These days, telling a story might work better. This is why:

Stories help us connect emotionally and understand each other. 

Imagine hearing a speech where the speaker gives a bunch of numbers about how bad plastics are for sea life. Think about hearing the true story of a marine biologist who finds a dolphin badly hurt by plastic trash it has found in its home.


It’s clear that the second one will have a bigger effect on the audience if it’s told properly.

Bonus Tip: Address Counter Arguments

You are the only one who can decide if and where in your speech you will answer any arguments against yours. Some speakers include a clear counterargument in the beginning so that they can get rid of it before they even start.

Others bring these up when they are relevant to the case they are making at the moment. And finally, you can answer a counterargument in the line that comes right before your last one.

Here are some methods that can be used to answer counterarguments:

  • Give a straight counterargument to the point. Show that it’s not really a problem.
  • Accept that it’s a problem, but show that it’s not big enough to throw off your whole case.
  • While you agree with the other point of view, you should still make your case as the better one.

Conclude Your Persuasive Speech: Examples

How you finish your speech depends on what you want to achieve. To persuade people to do what you want, you should show them how and make it as simple as possible. Do this:

For next month’s trash bill, you will be asked if you want Gravesdale to start a recycling program. Yes, please, if you care about clean water and sea life.If all you want to do is change someone’s mind, you could say something like, “Facts and experience show that we can’t afford to send plastics to the landfill.” Next time you go shopping, please think about this.


Now, you may be thinking, what
good persuasive speech topics? We’ll also take care of you here!

Easy Persuasive Speech Ideas

The easiest subject to talk about in a presentation is one that you are really interested in and know a lot about. Also, easy topics for persuasive speeches don’t usually deal with problems that have a lot of different points of view, especially when it comes to politics, religion, human rights, and other complicated topics. Instead of using a lot of different ways to persuade people, you pick an angle that may already connect with a good portion of them and then ask for one or two good counterarguments.

For instance: Should all internships be paid?

It’s natural for most people to say yes, especially if your audience consists of up of recent college graduates and past interns.

Interesting Persuasive Speech Topics

How do you make a speech interesting? Ideas that are current and relevant enough to pique people’s interest, anger, and desire to follow your story.

In this case, you should look for a more in-depth topic that lets you use stories and personal examples to connect with the audience on a deeper level and make them care more about your cause. 

An interesting story can help you get your opponent to focus on your side of the case instead of their own, which can make them more sympathetic to yours.

For instance

Schools make people less creative. I can tell you why because I dropped out of school and now run a Fortune 100 business.

Additional Tips for Writing Persuasive Speech

Delivering a persuasive argument is just as important as the argument itself. To establish a strong connection with your audience and convey credibility, it’s essential to employ captivating body language and vocal variation.

Body Language and Its Importance

One powerful nonverbal tool is body language. How your audience perceives your confidence, honesty, and authority is impacted by it.

Body language, facial expressions, and posture 

Make deliberate movements; keep looking people in the eyes, and stand tall and proud to connect with them.

How Vocal Variegated Tone and Pacing Contribute

Use a range of voice techniques to keep the audience engaged. Highlight important topics, keep the audience engaged, and avoid boredom by varying your tone and pace.

Techniques for Practice

Rehearsal is the key to perfecting your delivery. Make sure you give a polished performance by practicing your presentation many times to improve your delivery, clarity, and style of speech.

Conclusion

You will have a lot of success in your personal and professional life if you know how to give an effective speech. To improve your skills, remember the tips above and start working on some of the good speech topics!

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